IASDR 2017 Guest Speaker
Chris Rockwell is CEO and founder of Lextant, a human experience firm dedicated to informing and inspiring design through a deep understanding of people, their experiences and aspirations. For over 20 years, Chris and his team have developed leading techniques to connect desires to the design of product and service experiences for some of the largest brands in the automotive, consumer packaged goods, healthcare, and financial industries. A frequent speaker and thought leader, Chris was recently added to the Smart 50 list of innovators and was named a top executive in Central Ohio.