{"response":{"docs":[{"system_create_dtsi":"2017-11-28T19:47:34Z","system_modified_dtsi":"2019-06-06T15:07:14Z","has_model_ssim":["Article"],"id":"7m01bk69s","accessControl_ssim":["608b62e7-c7af-42fd-99d3-5fcf56c4851a"],"hasRelatedMediaFragment_ssim":["ms35t861q"],"hasRelatedImage_ssim":["ms35t861q"],"depositor_ssim":["drewll@ucmail.uc.edu"],"depositor_tesim":["drewll@ucmail.uc.edu"],"title_tesim":["Triangulation as an experimental approach: Interpreting the synergistic relationship between the visual syntax, practical mechanisms and theoretical frameworks of typography used in brand marks of cultural festivals"],"date_uploaded_dtsi":"2017-11-28T19:47:33Z","date_modified_dtsi":"2018-10-04T16:00:08Z","isPartOf_ssim":["admin_set/default"],"proxy_depositor_ssim":["salguemd@mail.uc.edu"],"on_behalf_of_ssim":["drewll@ucmail.uc.edu"],"doi_tesim":["doi:10.7945/C2N96N"],"required_software_tesim":[""],"college_tesim":["Design, Architecture, Art and Planning"],"department_tesim":["Graduate Studies and Research"],"note_tesim":[""],"creator_tesim":["Meyrick, Tonya"],"publisher_tesim":["University of Cincinnati"],"subject_tesim":["Design"],"language_tesim":["English"],"description_tesim":["Typography is an important visible element of a cultural festival’s brand mark, yet is\r\noverlooked within cultural festival research. An abundance of work has been published that\r\nexamines cultural festivals from cultural, economic, tourism, and place-making perspectives,\r\nyet there is a shortfall in scholarly research addressing the key role typography performs to\r\nengage audience participation through cultural festivals’ primary brand driver – the brand\r\nmark. This paper critically considers triangulation as a constructive and effective research\r\nframework for enquiry into typography deployed in the brand marks of cultural festivals and\r\nprovides a roadmap to further research. Offering an analysis of how and in what way\r\ntypography is being used in the brand marks for cultural festivals, this paper contributes a\r\ndiscussion of appropriate research methods in the examination of this material. Triangulation\r\nis engaged as a research technique combining the methods 1) content analysis, 2) case study\r\n(text analysis) and 3) a semiotic analysis of typography as a framework to advantage three\r\nperspectives on typography, capturing the complexities of the phenomenon. Through a pilot\r\nstudy of 20 cultural festival brand marks from English speaking countries in 2016, the findings\r\nshow that triangulation of three methods is beneficial to uncovering a rich and nuanced\r\nunderstanding of the role of typography in brand marks. Although many research methods are\r\navailable to design researchers, the authors argue that triangulation, is an appropriate method\r\nto analyze typography used in the brand marks of cultural festivals as it allows for the\r\nemergence of a heterogeneous understanding of the discipline."],"license_tesim":["http://creativecommons.org/licenses/by-nc/4.0/"],"date_created_tesim":["2017-10-31"],"thumbnail_path_ss":"/downloads/ms35t861q?file=thumbnail","suppressed_bsi":false,"actionable_workflow_roles_ssim":["admin_set/default-default-depositing"],"workflow_state_name_ssim":["deposited"],"member_ids_ssim":["ms35t861q","2n49t2865","jm214p149","4t64gn191"],"member_of_collections_ssim":["IASDR 2017 Conference"],"member_of_collection_ids_ssim":["d504rk335"],"file_set_ids_ssim":["ms35t861q","2n49t2865","jm214p149","4t64gn191"],"visibility_ssi":"open","admin_set_tesim":["Default Admin Set"],"sort_title_ssi":"TRIANGULATION AS AN EXPERIMENTAL APPROACH INTERPRETING THE SYNERGISTIC RELATIONSHIP BETWEEN THE VISUAL SYNTAX PRACTICAL MECHANISMS AND THEORETICAL FRAMEWORKS OF TYPOGRAPHY USED IN BRAND MARKS OF CULTURAL FESTIVALS","human_readable_type_tesim":["Article"],"read_access_group_ssim":["public"],"edit_access_person_ssim":["drewll@ucmail.uc.edu","vannesdi@mail.uc.edu"],"nesting_collection__ancestors_ssim":["d504rk335"],"nesting_collection__parent_ids_ssim":["d504rk335"],"nesting_collection__pathnames_ssim":["d504rk335/7m01bk69s"],"nesting_collection__deepest_nested_depth_isi":2,"_version_":1697099189914173440,"timestamp":"2021-04-15T09:45:09.815Z","score":0.00049999997}],"facets":[{"name":"human_readable_type_sim","items":[{"value":"Article","hits":1,"label":"Article"}],"label":"Human Readable Type Sim"},{"name":"creator_sim","items":[{"value":"Meyrick, Tonya","hits":1,"label":"Meyrick, Tonya"}],"label":"Creator Sim"},{"name":"subject_sim","items":[{"value":"Design","hits":1,"label":"Design"}],"label":"Subject Sim"},{"name":"college_sim","items":[{"value":"Design, Architecture, Art and Planning","hits":1,"label":"Design, Architecture, Art and Planning"}],"label":"College Sim"},{"name":"department_sim","items":[{"value":"Graduate Studies and Research","hits":1,"label":"Graduate Studies and Research"}],"label":"Department Sim"},{"name":"language_sim","items":[{"value":"English","hits":1,"label":"English"}],"label":"Language Sim"},{"name":"publisher_sim","items":[{"value":"University of Cincinnati","hits":1,"label":"University of Cincinnati"}],"label":"Publisher Sim"},{"name":"date_created_sim","items":[{"value":"2017-10-31","hits":1,"label":"2017-10-31"}],"label":"Date Created Sim"},{"name":"member_of_collection_ids_ssim","items":[{"value":"d504rk335","hits":1,"label":"d504rk335"}],"label":"Member Of Collection Ids Ssim"},{"name":"generic_type_sim","items":[{"value":"Work","hits":1,"label":"Work"}],"label":"Generic Type Sim"}],"pages":{"current_page":1,"next_page":null,"prev_page":null,"total_pages":1,"limit_value":10,"offset_value":0,"total_count":1,"first_page?":true,"last_page?":true}}}