{"response":{"docs":[{"system_create_dtsi":"2019-06-26T18:32:49Z","system_modified_dtsi":"2019-06-26T19:30:55Z","has_model_ssim":["Article"],"id":"3j3333419","accessControl_ssim":["0b802848-90dd-470c-bcc1-40865fe34e4a"],"hasRelatedMediaFragment_ssim":["nk322f704"],"hasRelatedImage_ssim":["nk322f704"],"depositor_ssim":["chengh2@ucmail.uc.edu"],"depositor_tesim":["chengh2@ucmail.uc.edu"],"title_tesim":["Beyond Social Media: A Current View of the Digital Marketing Landscape in Libraries"],"date_uploaded_dtsi":"2019-06-26T18:32:49Z","date_modified_dtsi":"2019-06-26T19:30:55Z","isPartOf_ssim":["admin_set/default"],"college_tesim":["Libraries"],"department_tesim":["CEAS Library (Engineering \u0026 App Sci)"],"note_tesim":["Paper for the IFLA WLIC 2018 - Kuala Lumpur, Malaysia - Marketing and Management Section"],"creator_tesim":["Cheng, Hong"],"publisher_tesim":["IFLA General Conference and Assembly"],"subject_tesim":["Marketing"],"language_tesim":["English"],"description_tesim":["There has been a lot of discussion and application of social media marketing in libraries. Not surprisingly, many libraries manage multiple social media accounts on top of traditional marketing strategies. However, not many libraries have developed a strategic digital marketing strategy that synthesizes areas such as video marketing, email marketing, search engine optimization (SEO), mobile marketing, and even outreach through traditional marketing channels. These additional digital marketing channels are equally as important as social media, yet play different roles in attracting, retaining, and engaging users. As users spend an increasing amount of time online searching, it is essential for them to identify the right library resources in a search engine, find the right event in their email and social media, and develop a sense of loyalty through valuable content generated in videos and blogs. Planning for channel overlap as well as users that a campaign may have missed is an essential part of this strategy. This paper is intended to provide an overview of the multi-channel digital marketing landscape and its application in libraries. Recommended actions are provided as well."],"license_tesim":["http://creativecommons.org/licenses/by-nc-sa/4.0/"],"date_created_tesim":["August 24, 2018"],"related_url_tesim":["http://library.ifla.org/2259/"],"thumbnail_path_ss":"/downloads/nk322f704?file=thumbnail","suppressed_bsi":false,"actionable_workflow_roles_ssim":["admin_set/default-default-depositing"],"workflow_state_name_ssim":["deposited"],"member_ids_ssim":["nk322f704"],"file_set_ids_ssim":["nk322f704"],"visibility_ssi":"open","admin_set_tesim":["Default Admin Set"],"sort_title_ssi":"BEYOND SOCIAL MEDIA A CURRENT VIEW OF THE DIGITAL MARKETING LANDSCAPE IN LIBRARIES","human_readable_type_tesim":["Article"],"read_access_group_ssim":["public"],"edit_access_group_ssim":["admin"],"edit_access_person_ssim":["chengh2@ucmail.uc.edu"],"nesting_collection__pathnames_ssim":["3j3333419"],"nesting_collection__deepest_nested_depth_isi":1,"_version_":1697103056098820096,"timestamp":"2021-04-15T10:46:36.896Z","score":0.00049999997}],"facets":[{"name":"human_readable_type_sim","items":[{"value":"Article","hits":1,"label":"Article"}],"label":"Human Readable Type Sim"},{"name":"creator_sim","items":[{"value":"Cheng, Hong","hits":1,"label":"Cheng, Hong"}],"label":"Creator Sim"},{"name":"subject_sim","items":[{"value":"Marketing","hits":1,"label":"Marketing"}],"label":"Subject Sim"},{"name":"college_sim","items":[{"value":"Libraries","hits":1,"label":"Libraries"}],"label":"College Sim"},{"name":"department_sim","items":[{"value":"CEAS Library (Engineering \u0026 App Sci)","hits":1,"label":"CEAS Library (Engineering \u0026 App Sci)"}],"label":"Department Sim"},{"name":"language_sim","items":[{"value":"English","hits":1,"label":"English"}],"label":"Language Sim"},{"name":"publisher_sim","items":[{"value":"IFLA General Conference and Assembly","hits":1,"label":"IFLA General Conference and Assembly"}],"label":"Publisher Sim"},{"name":"date_created_sim","items":[{"value":"August 24, 2018","hits":1,"label":"August 24, 2018"}],"label":"Date Created Sim"},{"name":"member_of_collection_ids_ssim","items":[],"label":"Member Of Collection Ids Ssim"},{"name":"generic_type_sim","items":[{"value":"Work","hits":1,"label":"Work"}],"label":"Generic Type Sim"}],"pages":{"current_page":1,"next_page":null,"prev_page":null,"total_pages":1,"limit_value":10,"offset_value":0,"total_count":1,"first_page?":true,"last_page?":true}}}