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This has led academic libraries to focus their efforts on meeting the needs of their students and faculty at global campuses and study abroad sites. Also under the same trend, the number of global services/education librarians is on the rise with unique responsibilities and experiences. In this panel, we’ll be discussing:\r\nthe similarities and differences between the global library services programs at our respective sites;\r\nthe opportunities and challenges we’ve faced, including how to work with partners on main campus as well as overseas;\r\ndiscuss how global library services may be evolving in the future."],"license_tesim":["http://creativecommons.org/licenses/by-nc-sa/4.0/"],"date_created_tesim":["December 5, 2016"],"related_url_tesim":["Recording http://ala.adobeconnect.com/p9s277oleva/"],"thumbnail_path_ss":"/downloads/wh246t35s?file=thumbnail","suppressed_bsi":false,"actionable_workflow_roles_ssim":["admin_set/default-default-depositing"],"workflow_state_name_ssim":["deposited"],"member_ids_ssim":["wh246t35s"],"member_of_collections_ssim":["Global Library Services"],"member_of_collection_ids_ssim":["h415pb712"],"file_set_ids_ssim":["wh246t35s"],"visibility_ssi":"open","admin_set_tesim":["Default Admin Set"],"sort_title_ssi":"GLOBAL LIBRARIANSHIP PERSPECTIVES AND TRENDS","human_readable_type_tesim":["Document"],"read_access_group_ssim":["public"],"edit_access_group_ssim":["admin"],"edit_access_person_ssim":["chengh2@ucmail.uc.edu"],"nesting_collection__ancestors_ssim":["h415pb712"],"nesting_collection__parent_ids_ssim":["h415pb712"],"nesting_collection__pathnames_ssim":["h415pb712/7m01bm886"],"nesting_collection__deepest_nested_depth_isi":2,"_version_":1697113006006075392,"timestamp":"2021-04-15T13:24:45.867Z","score":0.00049999997},{"system_create_dtsi":"2019-06-26T18:42:01Z","system_modified_dtsi":"2019-06-26T19:14:37Z","has_model_ssim":["Document"],"id":"2514nm63b","accessControl_ssim":["076f25b1-0547-4b6a-b425-b7b3dc571a58"],"hasRelatedMediaFragment_ssim":["m900nv80m"],"hasRelatedImage_ssim":["m900nv80m"],"depositor_ssim":["chengh2@ucmail.uc.edu"],"depositor_tesim":["chengh2@ucmail.uc.edu"],"title_tesim":["Service Excellence in Global Librarianship: Perspectives and Trends"],"date_uploaded_dtsi":"2019-06-26T18:42:01Z","date_modified_dtsi":"2019-06-26T18:53:19Z","isPartOf_ssim":["admin_set/default"],"genre_tesim":["Document"],"note_tesim":["Panel discussion for the 18th Distance Library Service Conference. 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Not surprisingly, many libraries manage multiple social media accounts on top of traditional marketing strategies. However, not many libraries have developed a strategic digital marketing strategy that synthesizes areas such as video marketing, email marketing, search engine optimization (SEO), mobile marketing, and even outreach through traditional marketing channels. These additional digital marketing channels are equally as important as social media, yet play different roles in attracting, retaining, and engaging users. As users spend an increasing amount of time online searching, it is essential for them to identify the right library resources in a search engine, find the right event in their email and social media, and develop a sense of loyalty through valuable content generated in videos and blogs. Planning for channel overlap as well as users that a campaign may have missed is an essential part of this strategy. 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