Motion graphic design is a branch of information visual design.Based on questionnaires and the factor analysis of Statistics,this paper evaluated the hierarchy elements of motion graphic design through the cognitive performance of the three elected types of videos (from 9 selected sample). Furthermore, analysis of the design categories based on users' perspective; the weight ratio of each factor of design details in the cognitive process,and Set up visual data chart.The research is to provide a quantitative evaluation of motion graphic design methods and help to realize the value of cognitive analysis.
Since the 1800’s, England became an industrialised country and experienced extensive urban growth, so sales associates chose this location to establish large stores. Towards the end of the nineteenth century, the aim was to create the stores to entice customers through space, impressive architecture, interior design and the elegant display of merchandise. At the same time, the display techniques were growing to promote sales. Therefore, more retail equipment manufactured and supplied for displaying products in the stores. This significant variation led the retail industry as that goods could be touched by the customers and they were not accessible only through retail assistant anymore (Whitaker, 2011). Since then due to this new differentiation, retailers have been experiencing a significant change in their customer’s behaviour. Now the retailers are trying to give a brilliant shopping experience to their customers with more reason to increase the sale (Ebster, Garaus 2011). However, there are some restrictions to this strategy that afford excellent opportunities for shoplifters and opportunist criminals. Store design can be a fantastic and efficient tool to increase sales. Also, it could significantly increase the chance of retail crime. This paper examines how to minimise criminal activity in retail environments to reduce loss prevention and retail shrinkage by raising awareness through design thinking. Therefore, interviews, observation and exploration were done based on the experience of employees and customers in ‘The High Street Retailer’. The research project outcome included as over, a creative retail crime learning package and a digital platform to raise awareness and improve communication.
In recent years, architecture culture study is a popular direction in traditional vernacular dwelling research of China. Architectural culture, as the metaphysical part of a building, not only influences the formation of the building in design period, but also dominates the usepattern of the building after construction. However most of studies started with material form of dwelling from architectonic prospective ignored that architecture is a phenomenon of culture. The study of vernacular dwelling from cultural and other related academic fields is very necessary. Bei-nong is a transportation space in traditional vernacular dwelling of Jiangnan area in China. This paper tried to use the methods of urban history research to investigate this space. First of all, the particular time and region of bei-nong appearance has been observed and defined from historical and cultural background. Then, appearance reasons have been analyzed based on the social context and mainstream philosophy during the scope of time and region. In the end, the physical and social functions and the architecture construction of bei-nong have been summarized and ratiocinated from the former conclusions according to inductive reasoning theory. A real and comprehensive bei-nong is showed in the result of research, not only the physical form and history of architecture but also a history story about that place and time.
High-stakes testing that became the norm after the No Child Left Behind Act of 2001 helped condition students to strive for correct answers for clear problems, all on the first try. However, the iterative process inherent in designing requires risk-taking to conduct a trial-and-error process of defining problems and exploring possible solutions. This design research project was operated with Miami University Graphic Design students to test their willingness to take risks in their coursework to achieve their self-defined measures of success. Students identified that improving their skills was how they defined success. An interaction design assignment involving front-end coding was modified to test students’ comfort taking risks to grow their skills. Most students took risks in the assignment to grow their interaction design skills. The project revealed that closer attention to student motivation when developing learning experiences could help students make the transition to practicing design as an iterative process fraught with risk.
As humans’ information processing abilities, have become more and more disconnected from their senses due to an increasing quantity of abstract information, so have design processes. There is a demand for designers to include human sensation as part of engaging product forms and experiences. This qualitative case study explores the role of senses and their potential use in design ideation. A literature review of related theoretical and pragmatic perspectives and a survey of 15-20 product examples that provide unique sensory experiences are analyzed and sorted through four sensory design strategies: Sensory Augmentation, Conversion, Transition and Isolation. Using the four strategies as core concepts, a Sensory Reflective Framework with a mindful focus on sensory appreciation and translation is proposed to support designers’ ideation in creating unique product forms and experiences. The paper reports the process and findings of a sensory ideation workshop which was conducted based on the framework, and further discusses the development and implications of the framework in supporting designers’ sensory ideation.
Solution-generation design behavior in general, and "reflection-in-action" in particular, can serve to differentiate designers, recognizing their personal reflecting when designing. In psychology, reflection is found a more robust tool to enhance task performance after feedback from a personal "device" that generates the process itself while interacting with visual representation. Differences among students' interior design processes appear in their solution-generation design behavior. A “think aloud” experiment identified solution-generation behavior profiles. Qualitative and quantitative methodologies showed how design characteristics unite, forming patterns of design behavior. A comprehensive picture of designers’ differences emerged.
The research aimed:
to identify individual design students’ solution-generation profiles based on design characteristics.
to show how reflection-in-action appearing in the profiles can serve to predict how novice designers learn and act when solving a design problem.
to enhance the uniqueness of reflection-in-action for designers as distinct from reflection in other fields.
Four distinct solution-generation profiles emerged, each showing a different type of reflective acts. Identifying reflection-in-action type can robustly predict how designers develop design solutions and help develop pedagogical concepts, strategies and tools.
There is considerable interest within the design research domain in the possible cognitive functions and actions as ‘design thinking’ is used. This proposal commences with reference to Senge who suggests, “Truly creative people use the gap between vision and current reality to generate energy for change”. He drew from the musician Fritz, who proposed, “It’s not what the vision is but what the vision does,” (1990, p.153). The imagined ideal in a vision seems to act like a spike setting off self-urging creative intuitions and insights and instinctive reactions. A conceptual series of diagrams will develop these insights where an imagined ideal is to be set up as the vision as the anticipated experience of a ‘best-possible-self’ with success, where emergent ‘ideas-of-best-fit’ closely match the designer’s goals and desires. The triggering mental actions required are similar in form to De Bono’s technique based on ‘Six Colored Hats’ (1985). In this project, however, the practitioner adopts an overarching meaningful ideal for a ‘hat’ in the form of an experiential clear sense of success as motivating ideations emerge, such that these closely match their goals and desires as a ‘best-possible-fit’. The model is also potentially transformative as the visioning ideal could be framed such that any emergent effects of encoded formed bias or a self-limiting psychology could be effectively reduced or eliminated through the applied created differential as a ‘generative gap’ for the self. This paper will further suggest how this envisaged ideal of success could be experientially explored through co-creative action cycles of research in different design-thinking domains.
The deterioration of linguistic abilities is a natural phenomenon along with aging. Therefore, various assessment tools have been developed to measure linguistic abilities of seniors and diagnose
degenerative diseases such as dementia. Although most of the tools are composed of images, there are not many studies focusing on the visual design, which could significantly affect performance of the subject. In this regard, this research aims to suggest a design guideline for linguistic ability assessment tools concerning the key characteristics of the elderly, focusing on visual contents and interface.
Existing related researches were mostly conducted in English speaking countries. In order to assess the language processing abilities of Korean-speaking elders more accurately, it is necessary to develop language processing assessment tools that reflect the unique linguistic features and structure of the Korean language. Regarding the existing tools, there is a lack of research on aging, focusing on ‘verb naming.
In the literature review section, the paper investigated the physical, cognitive and emotional characteristics of the elderly and extracted the key elements to consider when designing for the elderly. Also, design principles were found based on case studies and problem analysis of the existing assessment tools for language processing abilities. Lastly, we created a prototype model using ‘verb naming.’ Using the model, we have conducted an experiment and comparative analysis between different age groups to verify the validity of contents.
In conclusion, we provided a design guideline for visual contents and interface of linguistic assessment tools, focusing on elderly users.
While it is common for landscaped and well-marked urban streets to have sufficient identification signs, which display place or street names, they often face issues regarding the provision of information (e.g., in sign placement) and inadequate orientation signs, which play an indispensable role in facilitating pedestrian movement. Insufficient signage can be partially addressed by supplementing signs with non-informational urban elements, such as streetlights or other urban features that provide different sorts of information. In order to result in smooth urban pedestrian movement, public signage systems require a balance between districts and streets and a system for presenting linked information. This study proposes that an urban element design system can be applied to the construction of public signage systems for pedestrians. There are several methods by which to accomplish this; each fulfills the needs of different districts and streets. For example, some strategies suggest ways to integrate information in areas with many urban elements, such as public signage, while others offer strategies for adding pedestrian signs and other elements alongside vehicular signs in areas with insufficient information. This article proposes a distribution graph of public signage as a concrete method for organizing the construction of public signage. Such a distribution graph is a way to visualize different distributions of sign type, and see clusters of street patterns. It is an effective way not only to planning new pedestrian signage systems, but also for revising plans with biased or insufficient signage distribution.
Today’s design pedagogies lack the characteristics for redressing the nature of the ‘wicked problems’ they attempt to solve, such as sustainability. We argue it is not fair for future generations to suffer the systemic effects of our unsustainable consumer culture, partly resulting from today’s design professionals’ decisions, which ensue because design is an amoral discipline lacking a systemic perspective.
To rectify design’s characteristic failings, as part of a PhD study, we report a new pedagogical architecture founded as the synthesis of the practices of design and civics, forming the relationship design-as-civics (DaC): a practical philosophy. We position DaC as a reflexive, systemic radical political praxis for every citizen, possessing the explicit teleological goal to achieve the ‘good life’ for all.
DaC takes a transdisciplinary approach. It integrates the discoveries of cognitive science and linguistics to expose how we construct our understanding of the world interpreting metaphors and frames, which we utilise to ‘aim’ DaC. Alongside shared social practice theory (SSP) and insights from developmental psychology that reveal the distinctly human capacity of “shared intentionality” engendering humankind’s willingness for cooperation and empathy for fairness. That living in a fairer society is desired by people from rival political perspectives, with egalitarian societies reporting lower environmental impact lifestyles and more willingness for transitioning towards sustainment.
Thus, it is humankind’s cooperative behaviour and aligning values that provides the foundational rationale of DaC’s SSP goal to achieve the ‘good life’ through the ongoing critical examination of its ‘aim’ of resolving ‘fairness between citizens.’