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  • From In-person to Virtual Library Orientation: COVID-19 Pandemic’s Impact on Library Service to a China-United States Dual Degree Program

    Image thumbnail: From In-person to Virtual Library Orientation: COVID-19 Pandemic’s Impact on Library Service to a China-United States Dual Degree Program
    Type:
    Image
    Description/Abstract:
    University of Cincinnati (USA) and Chongqing University (China) established the first cooperation education based dual-degree undergraduate program in 2013 called Joint Co-op Institute. This strategic partnership involves librarians from both universities to work with students from orientation to graduation. Through collaborative efforts from multiple dimensions in academic and student affairs, librarians’ work is one of the key factors to the successful enrollment and retention rate. This poster highlights eight years of work between global services librarians from two institutions. It highlights the collaboration of two librarians conducting the first online orientation during the pandemic despite the challenges of technology, time difference and students’ anxiety.
    Creator/Author:
    Zhang, Jie and Cheng, Hong
    Submitter:
    Hong Cheng
    Date Uploaded:
    02/22/2022
    Date Modified:
    02/22/2022
    Date Created:
    2021-06-25
    License:
    Attribution-NonCommercial-NoDerivs 4.0 International

  • Engaging and Educating Students Worldwide

    Document thumbnail: Engaging and Educating Students Worldwide
    Type:
    Document
    Description/Abstract:
    Abstract: Can a library support an overseas program with a full-time librarian position? Can this position provide distant services successfully through e-learning techniques, social media and other methods? The answer is yes. As many American universities enroll students through a shared or global campus, librarians can play a vital role as the primary information and library services provider. The University of Cincinnati (UC) and Chongqing University, China (CQU) established the first shared engineering programs in China with mandatory co-operative education, the Joint Co-op Institute (JCI), in 2013. Students primarily receive on-campus instruction in China from JCI instructors; however, no UC librarian is onsite to provide dedicated support. In response, UC Libraries developed the new Global Services Librarian position as the lead presence for support of the Libraries’ growing global engagement and partnerships, especially with the JCI. This Librarian provides a full range of services, mostly at a distance, including instruction, outreach, and faculty support. This presentation will describe the development of the Global Services Librarian position, its roles in supporting the JCI, lessons learned in the first year of this position, and how this role could be adapted for other library environments.
    Creator/Author:
    Cheng, Hong
    Submitter:
    Hong Cheng
    Date Uploaded:
    06/26/2019
    Date Modified:
    06/26/2019
    Date Created:
    April 29, 2016
    License:
    Attribution-NonCommercial-ShareAlike 4.0 International

  • Global Librarianship: Perspectives and Trends

    Document thumbnail: Global Librarianship: Perspectives and Trends
    Type:
    Document
    Description/Abstract:
    As the opportunities and challenges raised by globalization become more a part of people’s everyday lives, colleges and universities are committed to providing their students with academic opportunities on a global scale. This has led academic libraries to focus their efforts on meeting the needs of their students and faculty at global campuses and study abroad sites. Also under the same trend, the number of global services/education librarians is on the rise with unique responsibilities and experiences. In this panel, we’ll be discussing: the similarities and differences between the global library services programs at our respective sites; the opportunities and challenges we’ve faced, including how to work with partners on main campus as well as overseas; discuss how global library services may be evolving in the future.
    Creator/Author:
    Cheng, Hong; Wharton, Lindsey, and Perkins, Daniel
    Submitter:
    Hong Cheng
    Date Uploaded:
    06/26/2019
    Date Modified:
    06/26/2019
    Date Created:
    December 5, 2016
    License:
    Attribution-NonCommercial-ShareAlike 4.0 International

  • Service Excellence in Global Librarianship: Perspectives and Trends

    Document thumbnail: Service Excellence in Global Librarianship: Perspectives and Trends
    Type:
    Document
    Description/Abstract:
    As the opportunities afforded by globalization expand, colleges and universities are committed to providing students with academic opportunities on a global scale. This has led academic libraries to focus efforts on meeting the needs of students and faculty at global campuses and study abroad sites. In this panel, we’ll be discussing the similarities and differences between our global library services programs and the opportunities and challenges we’ve faced, with practical advice on working with partners on-campus and overseas. This will be an interactive session where the audience will work towards formulating and refining global initiatives based on institutional needs.
    Creator/Author:
    Tang, Neely; Cheng, Hong; Wharton Lindsey, and Perkins, Daniel
    Submitter:
    Hong Cheng
    Date Uploaded:
    06/26/2019
    Date Modified:
    06/26/2019
    Date Created:
    April 13, 2018
    License:
    Attribution-NonCommercial-ShareAlike 4.0 International

  • Beyond Social Media: A Current View of the Digital Marketing Landscape in Libraries

    Article thumbnail: Beyond Social Media: A Current View of the Digital Marketing Landscape in Libraries
    Type:
    Article
    Description/Abstract:
    There has been a lot of discussion and application of social media marketing in libraries. Not surprisingly, many libraries manage multiple social media accounts on top of traditional marketing strategies. However, not many libraries have developed a strategic digital marketing strategy that synthesizes areas such as video marketing, email marketing, search engine optimization (SEO), mobile marketing, and even outreach through traditional marketing channels. These additional digital marketing channels are equally as important as social media, yet play different roles in attracting, retaining, and engaging users. As users spend an increasing amount of time online searching, it is essential for them to identify the right library resources in a search engine, find the right event in their email and social media, and develop a sense of loyalty through valuable content generated in videos and blogs. Planning for channel overlap as well as users that a campaign may have missed is an essential part of this strategy. This paper is intended to provide an overview of the multi-channel digital marketing landscape and its application in libraries. Recommended actions are provided as well.
    Creator/Author:
    Cheng, Hong
    Submitter:
    Hong Cheng
    Date Uploaded:
    06/26/2019
    Date Modified:
    06/26/2019
    Date Created:
    August 24, 2018
    License:
    Attribution-NonCommercial-ShareAlike 4.0 International

  • Top Three Challenges Working with Chinese Partners

    Document thumbnail: Top Three Challenges Working with Chinese Partners
    Type:
    Document
    Description/Abstract:
    If your organization is interested in establishing and developing a joint international program in China, it is inevitable to face both manageable risks and unpredictable changes. There are mainly three types of challenges. ● Political impact on travel and visa application: the 2017 re-election in China and leadership change in the United States affect how efficient for both sides to visit each other and stay for work. ● Technology restriction on teaching and communication: While the fast internet speed and open internet are taken for granted in the US, technological difficulties in China can be a barrier for effective teaching and communication. ● Censorship: In China, censorship is always a challenge, especially in the current state. Be proactive to work effectively within the constraints. The presenter is intended to share some experience and best practice based on a successful joint institute between University of Cincinnati and Chongqing University. As the first coop based program in China, the program continues to be a leading model in international engineering education.
    Creator/Author:
    Cheng, Hong
    Submitter:
    Hong Cheng
    Date Uploaded:
    06/26/2019
    Date Modified:
    06/26/2019
    Date Created:
    November 1, 2018
    License:
    Attribution-NonCommercial-ShareAlike 4.0 International

  • Looking to the Current and Future of Global Librarianship Today: Global Library Services Discussion Group Online Open House

    Media thumbnail: Looking to the Current and Future of Global Librarianship Today: Global Library Services Discussion Group Online Open House
    Type:
    Media
    Description/Abstract:
    The Global Library Services Discussion Group welcomes all interested colleagues to join us in a discussion about serving our library users in a global setting. This will be an opportunity for audience members to discuss challenges and opportunities they are facing, and give their perspectives on what the most important developments are in this field. From online instruction and reference services strategies, to access and inclusion challenges in serving our users across many time zones, all topics are welcome for discussion. Members of the Global Library Services DG will be on hand to lend their own perspectives in this very important discussion.
    Creator/Author:
    Hickok, John; Hubenschmidt, Holly; Cheng, Hong, and Perkins, Daniel
    Submitter:
    Hong Cheng
    Date Uploaded:
    06/26/2019
    Date Modified:
    06/26/2019
    Date Created:
    June 3, 2019
    License:
    Attribution-NonCommercial-ShareAlike 4.0 International

  • Connecting with American Faculty and Chinese Students Overseas: Repositioning the Library’s Role in the Digital Age

    Image thumbnail: Connecting with American Faculty and Chinese Students Overseas: Repositioning the Library’s Role in the Digital Age
    Type:
    Image
    Description/Abstract:
    As an increasing number of universities expand programs globally, libraries are seen as an essential partner for this endeavor. Some library units are fully or semi-fully integrated into these academic programs. The University of Cincinnati (Ohio, USA) and Chongqing University (Chongqing, China) introduced the first co-operative engineering education program in China in 2013. Since this time, the University of Cincinnati library has been striving to connect American faculty and Chinese students in three main areas: 1.utilizing library websites and social media for reference, instruction, and outreach; 2.playing a peer role for traveling faculty with course materials, elearning, and basic technical support; 3.developing a sustainable relationship with matching librarians in Chongqing for collection development and beyond. This presentation is intended to share experience and practices with librarians in similar positions, as well as administrators looking to develop a similar position.
    Creator/Author:
    Cheng, Hong
    Submitter:
    Hong Cheng
    Date Uploaded:
    11/15/2016
    Date Modified:
    06/26/2019
    License:
    Attribution-NonCommercial-NoDerivs 4.0 International