There has been a lot of discussion and application of social media marketing in libraries. Not surprisingly, many libraries manage multiple social media accounts on top of traditional marketing strategies. However, not many libraries have developed a strategic digital marketing strategy that synthesizes areas such as video marketing, email marketing, search engine optimization (SEO), mobile marketing, and even outreach through traditional marketing channels. These additional digital marketing channels are equally as important as social media, yet play different roles in attracting, retaining, and engaging users. As users spend an increasing amount of time online searching, it is essential for them to identify the right library resources in a search engine, find the right event in their email and social media, and develop a sense of loyalty through valuable content generated in videos and blogs. Planning for channel overlap as well as users that a campaign may have missed is an essential part of this strategy. This paper is intended to provide an overview of the multi-channel digital marketing landscape and its application in libraries. Recommended actions are provided as well.
Copyright and Digital Collections: A Data Driven Roadmap for Rights Statement SuccessThis presentation focuses on data driven research from both a survey and in person interviews to articulate a roadmap for digital collection managers to navigate copyright challenges stemming from the adoption of standardized rights statements and licenses. Barriers to implementation of the RightsStatements.org statements and Creative Commons licenses will be described, including methods to remove such objections to using the standardized rights statements. Additionally, the research will outline the workflows of institutions that have been successful in the application of RightsStatements.org statements, what barriers they met, and the methods that were used to overcome the challenges they faced.
A conversation between two friends who are not musicians and whose personal histories could hardly be more different. Through a series of conversations we explored those journeys, compared and contrasted our stories, and discussed just why this music affects us so deeply. We discussed specific musicians in terms of whether we liked, did not like, or were indifferent to their music, and why we either agreed or not. In these conversations we posed various questions to each other, hoping to discover and articulate certain essences that we might share. One thing we agreed upon up front is that we are neither musicians nor music critics. In fact, we’re not convinced that the field of music criticism is even a valid endeavor. Music description and personal reaction, however, is another matter. In our conversations we tried to describe our reactions to specific musicians and “schools” of music, without labeling the music as “good” or “lousy”. You will see that this doesn’t prevent us from disagreeing and disagreeing in spirited fashion, while always trying to focus on why our personal reaction is what it is.
This article features several books in the University of Cincinnati Libraries' collection that were previously in Nazi and other World War Two related libraries and explains how UCL came to acquire them through the Cooperative Acquisitions Project sponsored by the Library of Congress after the war.
Lloyd C. Engelbrecht (born 1927) is Professor Emeritus of Art History at the University of Cincinnati. He is author of Moholy-Nagy: Mentor to Modernism (Cincinnati: Flying Trapeze Press, 2009). He will supply addenda and corrigenda for this book on a continuing basis.
Lloyd C. Engelbrecht (born 1927) is Professor Emeritus of Art History at the University of Cincinnati. He is author of Moholy-Nagy: Mentor to Modernism (Cincinnati: Flying Trapeze Press, 2009), two volumes. Moholy-Nagy: Mentor to Modernism is the first comprehensive, fully documented biography of the most fully-rounded creative figure of the twentieth century.
This introductory essay was originally published in German in 2014 in the Beiheft, or supplementary volume, that accompanies the first German edition of Vision in Motion.
László Moholy-Nagy, Sehen in Bewegung, Deutsche Fassung von László Moholy-Nagys vision in motion in der Übersetzung von Herwig Engelmann [on verso of title page: “Mit einem Beiheft mit Texten von Lloyd C. Engelbrecht, Hattula Moholy-Nagy und Philipp Oswalt”]
(Leipzig: Spector Books, 2014)
László Moholy-Nagy, Vision in Motion, “id BOOK, INSTITUTE OF DESIGN” (Chicago: Paul Theobald, 1947)