Abstract: Can a library support an overseas program with a full-time librarian position? Can this position provide distant services successfully through e-learning techniques, social media and other methods? The answer is yes. As many American universities enroll students through a shared or global campus, librarians can play a vital role as the primary information and library services provider. The University of Cincinnati (UC) and Chongqing University, China (CQU) established the first shared engineering programs in China with mandatory co-operative education, the Joint Co-op Institute (JCI), in 2013. Students primarily receive on-campus instruction in China from JCI instructors; however, no UC librarian is onsite to provide dedicated support. In response, UC Libraries developed the new Global Services Librarian position as the lead presence for support of the Libraries’ growing global engagement and partnerships, especially with the JCI. This Librarian provides a full range of services, mostly at a distance, including instruction, outreach, and faculty support. This presentation will describe the development of the Global Services Librarian position, its roles in supporting the JCI, lessons learned in the first year of this position, and how this role could be adapted for other library environments.
As the opportunities afforded by globalization expand, colleges and universities are committed to providing students with academic opportunities on a global scale. This has led academic libraries to focus efforts on meeting the needs of students and faculty at global campuses and study abroad sites. In this panel, we’ll be discussing the similarities and differences between our global library services programs and the opportunities and challenges we’ve faced, with practical advice on working with partners on-campus and overseas. This will be an interactive session where the audience will work towards formulating and refining global initiatives based on institutional needs.
There has been a lot of discussion and application of social media marketing in libraries. Not surprisingly, many libraries manage multiple social media accounts on top of traditional marketing strategies. However, not many libraries have developed a strategic digital marketing strategy that synthesizes areas such as video marketing, email marketing, search engine optimization (SEO), mobile marketing, and even outreach through traditional marketing channels. These additional digital marketing channels are equally as important as social media, yet play different roles in attracting, retaining, and engaging users. As users spend an increasing amount of time online searching, it is essential for them to identify the right library resources in a search engine, find the right event in their email and social media, and develop a sense of loyalty through valuable content generated in videos and blogs. Planning for channel overlap as well as users that a campaign may have missed is an essential part of this strategy. This paper is intended to provide an overview of the multi-channel digital marketing landscape and its application in libraries. Recommended actions are provided as well.
If your organization is interested in establishing and developing a joint international program in
China, it is inevitable to face both manageable risks and unpredictable changes. There are
mainly three types of challenges.
● Political impact on travel and visa application: the 2017 re-election in China and
leadership change in the United States affect how efficient for both sides to visit each
other and stay for work.
● Technology restriction on teaching and communication: While the fast internet speed
and open internet are taken for granted in the US, technological difficulties in China can
be a barrier for effective teaching and communication.
● Censorship: In China, censorship is always a challenge, especially in the current state.
Be proactive to work effectively within the constraints.
The presenter is intended to share some experience and best practice based on a successful
joint institute between University of Cincinnati and Chongqing University. As the first coop based
program in China, the program continues to be a leading model in international engineering
The Global Library Services Discussion Group welcomes all interested colleagues to join us in a discussion about serving our library users in a global setting. This will be an opportunity for audience members to discuss challenges and opportunities they are facing, and give their perspectives on what the most important developments are in this field. From online instruction and reference services strategies, to access and inclusion challenges in serving our users across many time zones, all topics are welcome for discussion. Members of the Global Library Services DG will be on hand to lend their own perspectives in this very important discussion.
A conversation between two friends who are not musicians and whose personal histories could hardly be more different. Through a series of conversations we explored those journeys, compared and contrasted our stories, and discussed just why this music affects us so deeply. We discussed specific musicians in terms of whether we liked, did not like, or were indifferent to their music, and why we either agreed or not. In these conversations we posed various questions to each other, hoping to discover and articulate certain essences that we might share. One thing we agreed upon up front is that we are neither musicians nor music critics. In fact, we’re not convinced that the field of music criticism is even a valid endeavor. Music description and personal reaction, however, is another matter. In our conversations we tried to describe our reactions to specific musicians and “schools” of music, without labeling the music as “good” or “lousy”. You will see that this doesn’t prevent us from disagreeing and disagreeing in spirited fashion, while always trying to focus on why our personal reaction is what it is.
Is jazz serious art music? Is jazz in fact America’s classical music? I contend that much jazz is both. This paper is an exploration of these questions, not a history of jazz, although I will have to recount some historical facts. Rather, it is an examination of this music from two perspectives, seeking a convincing argument for my assertions.
Libraries, archives, and museums have traditionally preserved and provided
access to many different kinds of physical materials, including books, papers,
theses, faculty research notes, correspondence, and more. These items have been
critical for researchers to have a full understanding of their fields of study as well as
the history and context that surround the work.