Motion graphic design is a branch of information visual design.Based on questionnaires and the factor analysis of Statistics,this paper evaluated the hierarchy elements of motion graphic design through the cognitive performance of the three elected types of videos (from 9 selected sample). Furthermore, analysis of the design categories based on users' perspective; the weight ratio of each factor of design details in the cognitive process,and Set up visual data chart.The research is to provide a quantitative evaluation of motion graphic design methods and help to realize the value of cognitive analysis.