The Technical Report Archive and Image Library (TRAIL), an open access digital library of U.S. federal technical reports, is now celebrating 10 years of existence. TRAIL is truly a labor of love, built from scratch and nurtured by a growing and passionate community of member organizations and volunteers. Through this group’s collective efforts, TRAIL has progressed from a small pilot (200 digitized documents) to the current library of 50,000+ technical reports, and contains content of interest to all disciplines. TRAIL provides an integrated website and search interface for discovery of reports from a range of federal agencies - well-known ones, such as the National Bureau of Standards (NBS), and obscure ones such as the Office of Saline Waters. This initiative is funded by its member organizations, including the Government Publishing Office (GPO), and works under the administration of the Center for Research Libraries (CRL). It represents a strong collaboration between government document librarians, subject librarians in academia, and the many partner organizations that support the digitization workflows (e.g., University of Michigan Google Book Project scanning) and donate content for digitization. This poster will describe TRAIL’s genesis and development, its growth in membership and volunteers (including our new no-cost “personal” membership option), lessons learned while fostering the LOVE and awareness of open access discovery and digital preservation, and future plans to increase the reach of TRAIL’s activities.