Buscar

Resultados de la búsqueda

  • Co-creation supporting collaboration across cultural contexts: Recommendations for improving in flight packaging for ageing populations

    Article thumbnail: Co-creation supporting collaboration across cultural contexts: Recommendations for improving in flight packaging for ageing populations
    Type:
    Article
    Descripción/Resumen:
    Increasingly universities are adopting a collaborative approach to ensure research outcomes have industry-relevant impact. This collaboration has known challenges given the complexity of the process which requires successful negotiation across the needs of various stakeholders, disciplinary knowledges and cultural contexts. A co-creation approach in collaborative research can assist in navigating these challenges by empowering all stakeholders including industry, the academy and the community. This paper presents a case study of an industry engaged research project that employed this approach. Partnering with a northern European international airline and universities from Australia and Singapore, the project investigated opportunities for innovation around the ageing population’s user experience with in-flight packaging. Applying case study method, data collected included in-flight observations, expert interviews, co-creation workshops and prototyping. Challenges as well as opportunities are identified around how the co-creation approach supported the industry relevant outcomes of the project. The findings suggest that co-creation supports better outcomes for collaboration across the complexity of industry engaged cross-cultural research projects.
    Creador/Autor:
    Wright, Emily
    Peticionario:
    Lora Alberto
    Fecha modificada:
    01/09/2018
    Fecha modificada:
    01/12/2018
    Fecha de creacion:
    2017-10-31
    Licencia:
    Attribution-NonCommercial 4.0 International