By considering various depictions of the Adoration of the Magi between 1400 to 1485, I establish that the portrayal of the Magus within The Master of the Legend of Saint Lucy’s painting directly reflects the economic realities in Bruges throughout the same period. In turn, my close examination of marketplace standards alongside themes of pilgrimage, shifting racial ideals, and a growing interest in secular subjects, offers new insight into 15th century adaptations of the Adoration.