Contemporary research in business strategy, new product development, and design management has suggested that cross-functional collaboration within team-based environments is critical to successful product development processes. However, scholars have also demonstrated that the mere presence of inter-functional structures does not necessarily lead to better outcomes. Indeed, the very differences which cause cross-disciplinary teams to result in improved design processes may also lead to friction as team members’ backgrounds, orientations, and training often cause them to have different perspectives on what information is important to the product design process and to solve development-related problems. Improved understanding how to integrate information from differing functional areas is a clear emphasis of research, yet very few empirical studies have precisely defined the units of knowledge flowing through NPD projects, differences in importance of information elements by functional area, or the structures which may facilitate the sharing of information within NPD. This study presents an investigation of product design briefs as knowledge-based artifacts of cross-functional collaboration within NPD. Drawing on a proprietary sample of 68 briefs analyzed through an expert rating procedure alongside survey questionnaire of 153 product development managers our results define 51 information elements commonly shared between functional areas during an NPD project. We organize these information elements as eight factors, categorize the “importance” of each element to NPD success, and describe differences in evaluation from across three primary functional domains of NPD: (a) Design, (b) Marketing, and (c) Engineering/ R&D/ Development.
Since the 1800’s, England became an industrialised country and experienced extensive urban growth, so sales associates chose this location to establish large stores. Towards the end of the nineteenth century, the aim was to create the stores to entice customers through space, impressive architecture, interior design and the elegant display of merchandise. At the same time, the display techniques were growing to promote sales. Therefore, more retail equipment manufactured and supplied for displaying products in the stores. This significant variation led the retail industry as that goods could be touched by the customers and they were not accessible only through retail assistant anymore (Whitaker, 2011). Since then due to this new differentiation, retailers have been experiencing a significant change in their customer’s behaviour. Now the retailers are trying to give a brilliant shopping experience to their customers with more reason to increase the sale (Ebster, Garaus 2011). However, there are some restrictions to this strategy that afford excellent opportunities for shoplifters and opportunist criminals. Store design can be a fantastic and efficient tool to increase sales. Also, it could significantly increase the chance of retail crime. This paper examines how to minimise criminal activity in retail environments to reduce loss prevention and retail shrinkage by raising awareness through design thinking. Therefore, interviews, observation and exploration were done based on the experience of employees and customers in ‘The High Street Retailer’. The research project outcome included as over, a creative retail crime learning package and a digital platform to raise awareness and improve communication.
Sketchnoting, if seen as a methodology, exhibits potential for systematic and methodical
research. It provides a framework to communicate visually through simple shapes,
breaking complex forms down into combinations of dots, lines, squares, triangles, and
circles. Situated at the lower end of the visualization spectrum, which ranges from napkin
style sketching to photo-realistic rendering, it has low barriers to putting pen on paper.
In the context of an industrial design graduate course originally introduced as a gateway
to traditional visualization in design, sketchnoting exhibited greater potential to not only
lower the threshold of sketching, but in addition, to foster creative, and in some cases,
even boost design confidence. These anecdotal observations revealed several overarching
opportunities for a larger, cross-disciplinary research, which would begin with exploring
the ability to foster creative confidence through lowering the inhibition threshold to
drawing for designers and non-designers alike. Proceeding to explore the potential of
sketchnoting (due to its dual coding nature) becoming an entry point to employing all
modes of thought processing, deductive, inductive and abductive logic as they pertain to
divergent and convergent thinking. Ideally setting up this framework to be investigated as
a means to improve student engagement and general learning behaviors. The long-term
and underlying goal is to change how people see and solve problems and to diversify
stakeholders involved in the development processes. This paper discusses the underlying
concept as well as the originally observations, closing with the above-mentioned series of
How can design orient people to an expanded sense of future possibility? Design researchers are beginning to recognize design’s potential role not solely in producing products, services and strategies but, instead, in shifting mindsets and behaviors. This shift requires a different view of the design practice, from engaging users to gather insights to be implemented, to that process as the actual material of the design. Borrowing from the framework of practice-oriented design, a first step in these processes is expanding participants’ understanding of future possibilities. In opening future possibilities, one recognizes an expanded range of futures and, ideally, engages in dialog with other people and their range of possibilities. This paper introduces mapping activities that are intended to reframe participants’ perception of possible futures. This study conducted pilot workshops with participants who were downsizing their home and struggling with decisions about their things and spaces. This paper argues that working with people already engaged in life transitions such as downsizing presents a rich opportunity for these futuring methods, as they are already beginning to grapple with designing for possible futures. These methods provide a stake in the ground for future exploration of potential methods to engender mindsets of possibility and engage in trialing methods like living labs.
The field of graphic design has continually evolved to encompass a wide scope of skills. From designing graphics to designing business strategies, graphic designers can be incorporated into all stages of industry projects. For some graphic designers around the world, broad uses of design practices are recognised as significant and are being applied to a breadth of large scale business and community sector frameworks. However, these skills are frequently underutilised and their value overlooked among small business projects. Perth-based design jobs, for example, are commonly outcome-driven and graphic designers are typically hired by clients at the end stage of business projects to only make project artefacts such as websites, business cards or brochures. Gjoko Muratovski, Director of The Myron E. Ullman, Jr. School of Design at DAAP, University of Cincinnati, puts forth that big businesses has benefitted greatly from integrating design’s intrinsic methods into all aspects of product and service development. In his paper titled Paradigm Shift: Report on the New Role of Design in Business and Society he states that “With the growing reputation of design as a catalyst for business innovation, designers are being invited to take on executive roles. Jonathan Ive (Apple, Inc.), Mark Parker (Nike, Inc.), David Butler (The Coca-Cola Company), and Todd Simmons (IBM Corporation) are perhaps the most notable examples of this emerging trend” (2015, p. 121). Literary statements such as this one, depict the rise of design using corporate giants as example. A discussion about the expansion of design amongst smaller business sectors, however, appears to be lacking. This report looks to explore this as the broad idea of my PhD. My paper views that there is gap in Perth local graphic design profession – graphic designers are not engaging with broader and more holistic design strategies such as those employed in service design. As part of my PhD project, this paper will discuss the literature review, research methods and design philosophy relevant to design strategies and processes used in graphic designers in Perth.
In this paper, we present results from a collaborative research between academic institutions and industry partners in the UK, which aimed to understand the experience of rail passengers and to identify how the design of technology can improve this experience. Travelling by train can often provide passengers with negative experiences. New technologies give the opportunity to design new interactions that support the creation of positive experiences, but the design should be based on solid understanding of user and their needs. We conducted in-depth, face-to-face semi-structured interviews and used additional questionnaires given to passengers on board of trains to collect the data presented on this paper. A customer journey map was produced to illustrate the passengers’ experiences at diverse touchpoints with the rail system. The positive and negative aspects of each touchpoint are plotted over the course of a ‘typical’ journey, followed by the explanations for these ratings. Results indicate how the design of technological innovations can enhance the passenger experience, especially at the problematic touchpoints, e.g. when collecting tickets, navigating to the platform, boarding the train and finding a seat. We finalise this paper pointing towards requirements for future technological innovations to improve the passenger experience.
This paper reports on the development of a mindful interdisciplinary design methodology in the context of the MinD project research into designing for and with people with dementia, which takes the particular focus on supporting the subjective well-being and self-empowerment of people with early to mid stage dementia in social context.
Existing research is for the most part focussed on functional support and safe-keeping from the perspective of the carer. References to decision-making and empowerment are predominantly related to action planning for dementia care or advance care planning. References to care and social interaction show that caregivers tend to take a deficit-oriented perspective, and occupation of people with dementia is often associated with doing ‘something’ with little focus on the meaningfulness of the activity. Furthermore, caregivers and people with dementia tend to differ in their perspectives, e.g. on assistive devices, which might offer support.
The MinD project, has therefore developed an interdisciplinary co-design methodology in which the voices to people with dementia contribute to better understanding and developing mindful design solutions that support people with dementia with regard to their the subjective well-being and self-empowerment a well as meaningful and equitable social engagement.
This paper discussed the design methodological framework and methods developed for the data collection and design development phases of the project, and their rationale. It thus makes a contribution to interdisciplinary methodologies in the area of design for health.
This paper demonstrates how Goffman’s frame analysis is applied in a research on designers’ experience with Cloud based digital tools. At the base of Goffman’s structure is the ‘primary frame’ - in this case designers’ experience with computer based digital tools. These tools’ transition to the Cloud initiated by businesses are called ‘fabrications’. Goffman’s ‘structural issues in fabrication’ such as ‘retransformations’ and the ‘nature of recontainment’ are also discussed through contemporary examples. These fabrications are used or ‘keyed’ by ‘active agents’ from various design fields. The data collected showed different levels of understanding of Cloud technology and the application of various tools in everyday design practices. Thus, the interviewees were clustered into three groups - designers, developers and artists. Their experiences form the creative, technology and experimental frame derived from keying of the primary frame. Design researchers can selectively borrow elements from frame analysis’ complex structure to build an effective user experience narrative.
While it is common for landscaped and well-marked urban streets to have sufficient identification signs, which display place or street names, they often face issues regarding the provision of information (e.g., in sign placement) and inadequate orientation signs, which play an indispensable role in facilitating pedestrian movement. Insufficient signage can be partially addressed by supplementing signs with non-informational urban elements, such as streetlights or other urban features that provide different sorts of information. In order to result in smooth urban pedestrian movement, public signage systems require a balance between districts and streets and a system for presenting linked information. This study proposes that an urban element design system can be applied to the construction of public signage systems for pedestrians. There are several methods by which to accomplish this; each fulfills the needs of different districts and streets. For example, some strategies suggest ways to integrate information in areas with many urban elements, such as public signage, while others offer strategies for adding pedestrian signs and other elements alongside vehicular signs in areas with insufficient information. This article proposes a distribution graph of public signage as a concrete method for organizing the construction of public signage. Such a distribution graph is a way to visualize different distributions of sign type, and see clusters of street patterns. It is an effective way not only to planning new pedestrian signage systems, but also for revising plans with biased or insufficient signage distribution.
We analyze life in urban district on the outskirts of Tokyo by ANT. This research is used to identify social and technological elements that are regarded as essential in the modern day and to develop methods that will link to a practical approach. Our presentation describes these methods in detail. We believe that it may be possible to identify particularly important elements in design methods that respond to the complications of the modern day in early modern wisdom and customs, which until now have been overlooked. Today, as the foundations of social norms and traditions that have previously been regarded as self-evident are swaying and the risk society is advancing, these new design methods can be used to respond to an array of issues with a high degree of complication, such as the deterioration of the mental environment and environmental problems without any discernible solution. Since the modern era began, design has solved social problems through the development of objects and systems. However, in terms of the problems stated above, it can also be pointed out that design is both unable to suggest basic solutions and, in addition, forms a part of the social structures that cause these problems. Approaches that follow laws of causality tied to modern methodology cannot be applied to complicated problems where the relationship between cause and effect is unclear. The use of new design methods makes it possible to decipher complicated relationships and apply pre-modern systems to modern life.