Search Constraints
Filtering by:
Publisher
University of Cincinnati
Remove constraint Publisher: University of Cincinnati
« Previous |
1 - 20 of 91
|
Next »
Number of results to display per page
Search Results
- Type:
- Article
- Description/Abstract:
- Despite the increased popularity of online tools for remote teamwork and meetings, moderated collaborative activities between multiple users in early conceptual design stages, such as brainstorming sessions, are yet not well supported. In this paper, we introduce All4One, a networked system that enables multiple remote users to participate in a moderated visual sketching session. Each participant can independently draw and share sketches using a tablet, and a moderator uses a set of tangible tools to arrange and manipulate sketches that are displayed in real-time on a whiteboard. We present our prototype in detail and the results from a workshop study simulating a brainstorming session with designers who tested the system in practice. Results show several usage patterns and the potential of All4One for use in early design stages, and the importance of the role of the moderator as the facilitator of the design process. The paper concludes by identifying weaknesses and strengths of the current system and possible directions for future work.
- Creator/Author:
- Lee, Hyelip; Bianchi, Andrea, and Je, Seungwoo
- Submitter:
- Lora Alberto
- Date Uploaded:
- 11/28/2017
- Date Modified:
- 12/01/2017
- Date Created:
- 2017-10-31
- License:
- Attribution-NonCommercial 4.0 International
- Type:
- Article
- Description/Abstract:
- Case studies are discussed, from Northumbria University’s practice-led Centre for Design Research (CfDR) that demonstrate how visualising concepts and designs through digital animation can enable effective communication of ideas and interactions, which in turn enables creative leaps in thinking, understanding and decision-making. Animation is a tool that can unlock the comprehension into what is and what could be. This paper reflects on a number of collaborative projects between the CfDR and several scientific communities, demonstrating and focusing in particular on the process of visualisation, designing digital animations to communicate complex processes, ideas and interactions. An approach and understanding has been developed about how to effectively communicate potentially complex, scientific and technical concepts for the benefit of the client and the end user, in particular the lay audience whose knowledge of the subject may be limited or non-existing. Findings indicate that the process of constructing simple digital animated stories becomes a learning process for both designer and client. Critical discussions during collaborative meetings develop shared understandings: helping clients to think more creatively about communication (appreciating the benefits of manipulating a truth to position to waylay contextual confusion), and making implicit knowledge belonging to the client explicit to the designer. It is important to state that this negotiation is more effective when the designer is a layperson with respect to the complex implicit knowledge of the client. During these collaborative conditions the untangling of complex ideas have achieve the a-ha moments in the animations’ audiences.
- Creator/Author:
- Hilton, Kevin H. ; Parkinson, David A., and Hewitt, Ian Balmain
- Submitter:
- Lora Alberto
- Date Uploaded:
- 11/21/2017
- Date Modified:
- 01/09/2018
- Date Created:
- 2017-10-31
- License:
- Attribution-NonCommercial 4.0 International
- Type:
- Article
- Description/Abstract:
- The challenges facing many small nonprofit organizations are increasing at a greater rate than the internal capacities of many within this sector are able to address effectively. This situation has small nonprofits questioning their sustainability and ability to deliver their services in the long term. Often these small nonprofit organizations are working within a business model and communications paradigm that has remained unchanged for decades and one which is proving no longer effective in attracting awareness, engagement, and support. Many of these organizations are facing a critical failure requiring significant business model innovation to achieve both their short-, mid- and long-term goals. Design thinking is an avenue for nonprofits to achieve business model innovation by developing new, unique concepts supporting an organization’s viability and the processes for bringing those concepts to fruition. This case study outlines the design thinking process applied to business model innovation for a small, 22-year old, nonprofit approaching critical business failure.
- Creator/Author:
- Miyauchi, Alison and Cressman, Scott
- Submitter:
- Lora Alberto
- Date Uploaded:
- 11/28/2017
- Date Modified:
- 12/06/2017
- Date Created:
- 2017-10-31
- License:
- Attribution-NonCommercial 4.0 International
- Type:
- Article
- Description/Abstract:
- The environment in which patients (need to) reside has a great influence on their wellbeing (Ulrich, 1991). That is why introducing ‘Design for Wellbeing’ is key in the design of palliative environments. People in the last phase of their life become more receptive to environmental stimuli. From our perspective, this triggers design to become even more relevant in such contexts. People’s search for subjective well-being (SWB) has promoted a change in vision in the design of new products, services and environments, with a focus not only on material properties, but also on the personal values that trigger actions that can contribute to people’s SWB. Such considerations contribute also to proposing answers to the question of how design can support people to have a meaningful life and ‘be well’ in the best possible way, according to the circumstances. The purpose of this paper is firstly, if design for wellbeing can be performed in the context of palliative care, and secondly, how research could be set up in such a precious context. A thorough literature review will be performed to answer these questions. The value of this study lies in aiming to try to enable terminally ill patients and people from their immediate surroundings to cope with these events via design, and to stimulate people to be able to perform activities that they like (most) and which contribute to their SWB.
- Creator/Author:
- Gil Huerta, Ammin ; Vanrie, Jan; Petermans, Ann , and Poldma, Tiiu
- Submitter:
- Lora Alberto
- Date Uploaded:
- 11/14/2017
- Date Modified:
- 01/11/2018
- Date Created:
- 2017-10-31
- License:
- Attribution-NonCommercial 4.0 International
- Type:
- Article
- Description/Abstract:
- This paper presents the results of a research based Living Lab experience, where people participate together as users, researchers, stakeholders and collaborators working to effect change to improve social inclusion and social participation for persons with functional difficulties. The Rehabilitation Living Lab in the Mall (RehabMall) transforms an urban shopping mall into an interdisciplinary, multi-sectorial research platform that supports multiple projects investigating what constitutes an accessible and inclusive environment for people with physical, sensory and cognitive disabilities. We present an overview of the RehabMALL Living Lab, the contexts of the project and the project meta-analysis to present the salient issues emerging from the projects that were done. Grounded in a design research approach, and inspired by the Ecological Systems Theory of Bronfenbrenner (1979), the investigations conducted focus on subjective and inter-subjective experiences within understanding obstacles and facilitators that frame how people experience going to the mall, and how the physical, cognitive and virtual environments that support these activities might be better served. Disability is defined within the framework of the “World Health Organization’s International Classification of Functioning (WHO, 2003). The overview of the project is presented with particular attention to the various collaborations and partnerships created alongside the issues that emerge in terms of results, and how people might be better served when public spaces are designed with their input and within a perspective of universal design.
- Creator/Author:
- Le Dorze, Guylaine; Ahmed, Sara; Bertin, Sylvain ; Thomas, Keiko Shikako, and Poldma, Tiiu
- Submitter:
- Lora Alberto
- Date Uploaded:
- 11/30/2017
- Date Modified:
- 05/23/2019
- Date Created:
- 2017-10-31
- License:
- Attribution-NonCommercial 4.0 International
- Type:
- Article
- Description/Abstract:
- This paper engages with the literature to present different perspectives between forecasting and foresight in strategic design, while drawing insights derived from futures studies that can be applied in form of a design-inspired foresight approach for designers and interdisciplinary innovation teams increasingly called upon to help envisage preferable futures. Demonstrating this process in applied research, relevant examples are drawn from a 2016 Financial Services industry futures study to the year 2030. While the financial services industry exemplifies an ideal case for design-inspired foresight, the aims of this paper are primarily to establish the peculiarities between traditional forecasting applications and a design-inspired foresight visioning approach as strategic design activities for selecting preferable futures. Underlining the contribution of this paper is the value of design futures thinking as a creative and divergent thought process, which has the potential to respond to the much broader organizational reforms needed to sustain in today’s rapidly evolving business environment (Buchanan, 2015; Irmak, 2005; Muratovski, 2016).
- Creator/Author:
- Buhring, Jorn H
- Submitter:
- Lora Alberto
- Date Uploaded:
- 11/14/2017
- Date Modified:
- 11/16/2017
- Date Created:
- 2017-10-31
- License:
- Attribution-NonCommercial 4.0 International
- Type:
- Article
- Description/Abstract:
- This paper reviews contemporary communication design practice in Australia through a series of interviews with practitioners, conducted to better understand the place of sustainability in contemporary practice. It is especially concerned with the expectations and experience of designers, and their attitudes towards sustainability in practice, and the contrast between designing ‘greener things’ and establishing more sustainable outcomes for their clients through deeper collaboration. The paper is part of a larger PhD project attempting to establish ways of expanding the understanding of sustainability for communication designers.
- Creator/Author:
- Crocker, Robert and Wallace, Niki
- Submitter:
- Lora Alberto
- Date Uploaded:
- 11/30/2017
- Date Modified:
- 12/01/2017
- Date Created:
- 2017-10-31
- License:
- Attribution-NonCommercial 4.0 International
- Type:
- Article
- Description/Abstract:
- There is a growing need for sustainable fashion since the 2010s. As artists and designers explore the potential use of innovative materials developed by synthetic biology and DIY bio-hacking (Myers, 2010), recent practice-led research in fashion design aims at building the better relationship between ecological sustainability and biotechnology to cope with the limited resources available on the earth (Fletcher, 2008). Based on this issue on the material sustainability, this practice-led research analyzes the current production processes of the fashion industry to propose possible solutions by incorporating emerging biotechnology and fashion design in the context of sustainable design. As the methodology, the authors adopt two processes to make bio-garment. First, the experiment of DIY bio has been conducted for culturing ecological bio-material SCOBY (symbiotic colony of bacteria and yeast) that produces bacterial cellulose. The material has similar properties to leather. Second, designing the garment through 3D modeling has been tackled because we aim to make the bio-materials grow onto a 3D printed mold as ‘zero waste method’ (Rissanen; Mcquillan, 2016) , which can eliminate textile waste at the design stage. By the application of biological materials in the process of dressmaking, this practice led research has been analyzing the production line of the fashion industry and trying to propose sustainable solutions. Also the research aims to combine emerging biotechnology and sustainable fashion in order to establish the design process as an alternative design process to the polluting industry.
- Creator/Author:
- Mizuno, Daijiro and Kawasaki, Kazuya
- Submitter:
- Lora Alberto
- Date Uploaded:
- 11/21/2017
- Date Modified:
- 11/21/2017
- Date Created:
- 2017-10-31
- License:
- Attribution-NonCommercial 4.0 International
- Type:
- Article
- Description/Abstract:
- Identifying Infants can be harder than it seems. Particularly in remote and limited resources settings, rapid and accurate identification of infants presents an unsolved complex sociotechnical problem. Imagine a long line of caregivers, each carrying several children, waiting outside in heat and humidity for required vaccinations. Caregivers may only know the infant's given names: how can the they be identified for record keeping? Vaccination cards are notoriously unreliably and easily lost, mistakes abound. Recent technologycentered attempts th In order to develop a new, infant-centered solution from the ground up, we assembled a diverse team of engineers, clinicians, ethnographers and designers and followed a Human Centered Design (HCD) approach of ethnography, rapid prototyping and testing. We examined all common modalities used in adult biometrics-- ear, iris, retina, face, foot, palm and finger recognition and compared technical feasibility, usability and acceptability for the infant use case. We prototyped many infant-centric devices and arrived at lead candidates using modified contact vs non contact palm and finger scanning. Frequent design-test cycles were critical as the complexity and changing nature of infant physiology, behavior and caregiver dynamics could not be predicted, only tested with subjects. This was compounded by moving targets of evolving infant-centric software, hardware and device design. In summary, we report here an HCD based approach to infant biometrics. We developed and tested robust, socially acceptable technologies that adapt to the tiny, sensitive yet changing fingers of very young infants.
- Creator/Author:
- Forster, Deborah and Demolder, Carl
- Submitter:
- Lora Alberto
- Date Uploaded:
- 11/17/2017
- Date Modified:
- 11/17/2017
- Date Created:
- 2017-10-31
- License:
- Attribution-NonCommercial 4.0 International
- Type:
- Article
- Description/Abstract:
- In this study, based on the perception of older adults, fuzzy positioning of healthcare wearables and impacts of differentiated product positioning on human considerations and design communication strategies are studied. Empirical researches are performed by adopting both quantitative research (248 questionnaires for clustering and regression analysis) and qualitative research (15 cases for in- depth interview). The perceptions of older adults on product positioning are divided into three types: Tech-Aid, Fash-Acc, and Fash-Tech. Results indicate that the influential human considerations for each positioning were different from each other. Through coding and storyline analysis, diverse communication strategies are found for each positioning. The outcomes for each type are as follows. For Tech-Aid, wherein older adults lay emphasis on usefulness, ease of use, and privacy, the designers can adopt a calm communication strategy by giving priority to older adults’ control power, fitting symptoms, user-friendly, and cautious interconnection. For Fash-Acc, wherein older adults focus on personal image, aesthetic appearance, and ease of use, an active communication strategy for modeling a style for elderly fashion that agrees with aesthetic appreciation and simplified operation can be adopted. For Fash-Tech, wherein older adults require to integrate usefulness, ease of use, aesthetic appearance, comfort, privacy, and self-image, a persuasive communication strategy can be used, through which designers can offer older adults more data insights and entertainment, along with data association, and in the meantime, reduce data interferences and pay attention to style modality and appropriate display with context fusion and contact comfort.
- Creator/Author:
- Lee, Chang – Franw and Li, Chen
- Submitter:
- Lora Alberto
- Date Uploaded:
- 11/28/2017
- Date Modified:
- 12/01/2017
- Date Created:
- 2017-10-31
- License:
- Attribution-NonCommercial 4.0 International
11. Challenges and Lessons: Embracing Design Thinking Practices for Website Innovation in South Korea
- Type:
- Article
- Description/Abstract:
- This research aims to investigate how Korean digital agencies practice design thinking for their website innovation. Based on a literature review on the design- thinking-driven web development process, multiple case studies of award-winning website projects were undertook. Through analyses of these cases, the following challenges and lessons were disclosed: (1) challenges – building a long-term, playful partnership with clients, leveraging decision-making executives’ design thinking awareness, and coping with limited resources (design thinking practitioners, budgets, and schedules) and (2) lessons – cross-functional collaboration, agile mobile-first development process, powerful visual storytelling, and compelling UX strategies and UI guidelines. Moreover, distinct approaches of design thinking practices were identified according to two website types: a brand promotion website – killer branding content-driven approach, and a service channel website – better UI/UXdriven approach.
- Creator/Author:
- Kim, Yujin
- Submitter:
- Lora Alberto
- Date Uploaded:
- 11/21/2017
- Date Modified:
- 11/21/2017
- Date Created:
- 2017-10-31
- License:
- Attribution-NonCommercial 4.0 International
- Type:
- Article
- Description/Abstract:
- Traditional Industrial Design sponsored studios (when a corporation partners with a student design studio) can quickly become design for hire studios which limit student learning outcomes as well as successful outcomes for the Sponsor. In assessing instruction practices in sponsored studios, traditionally success is limited to products moving directly into production. By reframing the studio into an incubator and in-line studio setting students could work in the same fashion as an in-house design studio, with mass diminutive ideation focusing on performance initially rather than aesthetics causing an increased standard for success. Because students would be concentrating on editing down a mass amount of variables with swift precision using raw but effective mockups, time would not be wasted on improving the craft of an initial, potentially ill- developed concept, leading to more risk projects with market disrupting potential rather than just an aesthetic or materials update going into production. In a multi-disciplinary studio setting students from Industrial Design, Apparel Merchandising and Design, and Kinesiology, partnered with a corporate sponsored studio instructed in the framework premised above. The outcomes were a success with the studio functioning beyond a studio for hire scenario to learning objectives being met as well as aspects of projects moving forward into to development and projects moving directly into production as well as applications for patents. This paper investigates how studio culture can be reframed to create a diverse range of success as well as what specific instruction techniques, making techniques, and studio culture lead to this success.
- Creator/Author:
- Barnhart, Betsy
- Submitter:
- Lora Alberto
- Date Uploaded:
- 11/14/2017
- Date Modified:
- 11/16/2017
- Date Created:
- 2017-10-31
- License:
- Attribution-NonCommercial 4.0 International
- Type:
- Article
- Description/Abstract:
- Increasingly universities are adopting a collaborative approach to ensure research outcomes have industry-relevant impact. This collaboration has known challenges given the complexity of the process which requires successful negotiation across the needs of various stakeholders, disciplinary knowledges and cultural contexts. A co-creation approach in collaborative research can assist in navigating these challenges by empowering all stakeholders including industry, the academy and the community. This paper presents a case study of an industry engaged research project that employed this approach. Partnering with a northern European international airline and universities from Australia and Singapore, the project investigated opportunities for innovation around the ageing population’s user experience with in-flight packaging. Applying case study method, data collected included in-flight observations, expert interviews, co-creation workshops and prototyping. Challenges as well as opportunities are identified around how the co-creation approach supported the industry relevant outcomes of the project. The findings suggest that co-creation supports better outcomes for collaboration across the complexity of industry engaged cross-cultural research projects.
- Creator/Author:
- Wright, Emily
- Submitter:
- Lora Alberto
- Date Uploaded:
- 01/09/2018
- Date Modified:
- 01/12/2018
- Date Created:
- 2017-10-31
- License:
- Attribution-NonCommercial 4.0 International
- Type:
- Article
- Description/Abstract:
- The “Safety Grand Challenge” is a collaborative research project between the Royal College of Art (RCA) School of Design, and the Lloyd's Register Foundation (LRF). The maritime industry is dominated by “grandfathering” leading to a slow-pace of adopting innovations that can reduce risk and save lives at sea. We describe how impact was achieved through collaboration and design innovations that bridged the risk gap between technologies and human behaviours. Starting from the project brief we designed a collaborative platform that supported a constructive dialogue between academia and partner organisations that aimed to foster innovative design approaches to risk and safety. The project generated an engaged community with diverse expertise that influenced the outcomes which included seven prototypes designed by a group of thirty students from across the RCA. Throughout the course of the project the network extended to other partners beyond the initial ones that included the RCA, LRF and Royal National Lifeboat Institution. The “Safety Grand Challenge” demonstrates how research can be an explorative platform that offers opportunities to analyse and design solutions to real life safety problems in mature industries through the prototypes that reflect the sophistication of the project’s collaborations. Our conclusions support how design research helped identify the value of design for safety in tackling complex issues that intertwine human, environmental and commercial views and can shape new forms of collaborative research between academia and industrial partners.
- Creator/Author:
- Ferrarello, Laura; Lee, Chang Hee ; Hall, Ashley, and Kann, Mike
- Submitter:
- Lora Alberto
- Date Uploaded:
- 11/17/2017
- Date Modified:
- 12/06/2017
- Date Created:
- 2017-10-31
- License:
- Attribution-NonCommercial 4.0 International
- Type:
- Article
- Description/Abstract:
- This study suggests that student reflection on academic and industry collaborative projects can enhance student’s understanding on the design process to solve live industry problems. It contributes to the body of design literature to support students learning of explicit and implicit knowledge (Boling et al., 2016; Land et al., 2016; Salama, 2015). A 2017 learning- by-making (LBM) unit in the School of Architecture and Design, at the University of Tasmania, Australia, developed a unit for students to collaborate with Neville Smith Forest Products Pty. Ltd. (NSFP). NSFP is a local Tasmanian timber product manufacturer who currently stockpiles out-of-grade timber that has limited market applications. Undergraduate design students from second and third year Furniture, Interior and Architecture degrees collaborated with NSFP to value-add to their out-of-grade resource in the LBM unit. A series of design challenges, observations of industry practice and access to out-of-grade timber from NSFP exposed students to live industry problems and provided them the opportunity to build professional design skills. Students reflected on the collaborative LBM unit in a reflection journal, which was used to provide evidence of their learning experiences. The collaborative environment between academia and industry allowed students to acquire an understanding of timber product manufacturing that helped them develop empathy towards the industry problem and influence the development of new products. This study presents how student reflections influenced a change in their design process as they progressed through sequential design challenges to address an industry problem by adopting Valkenburg and Dorst (1998) reflective learning framework.
- Creator/Author:
- Kotlarewski, Nathan; Wallis, Louise; Last, Megan ; Lee, Michael , and Nolan, Gregory
- Submitter:
- Lora Alberto
- Date Uploaded:
- 11/16/2017
- Date Modified:
- 05/23/2019
- Date Created:
- 2017-10-31
- License:
- Attribution-NonCommercial 4.0 International
- Type:
- Article
- Description/Abstract:
- Living in a modern society is becoming more complex, so in order to keep up with, a person should accomplish various kinds of task at once. Daily life requirements, obligations and the capacity of human memory lead us to collect and control our behaviors, bodies and lives through self-tracking devices. Aim of this paper analysis of emerging digitalized self-tracking trend through content analysis of Wired Magazine. Wired Magazine, both in printed and online, monthly, publish technology related articles how emerging technologies affect culture, the economy and politics. It reaches more than 30 million people each month through wired.com, digital edition. Since the term 'quantified self' emerged for the first time in Wired Magazine, for this reason Wired Magazine is one of the most important sources to be used for content analysis. This present study carries out a content analysis of all the issues until December 2016 through 'self-tracking' and two other related terms: 'quantified self' and 'lifelogging'. The usage period and popularity of these terms and, the relation network with the main topics and the subtopics are examined. As a result, it is possible to define wired magazine as a medium in which industry-academia and users come together and, feed each other reciprocally. Wired Magazine have contributed significantly and continues to contribute to the development of the digitalized self-tracking trend in terms of its content.
- Creator/Author:
- Akyaman, Serefraz
- Submitter:
- Lora Alberto
- Date Uploaded:
- 11/17/2017
- Date Modified:
- 11/17/2017
- Date Created:
- 2017-10-31
- License:
- Attribution-NonCommercial 4.0 International
- Type:
- Article
- Description/Abstract:
- This paper will address some design concerns relating to philosopher Étienne Souriau’s work Les différents modes d’existence (2009). This has important bearings upon design because, first, this philosophical attitude thinks of designing not as an act of forming objects with identity and meaning, but rather as a process of delivering things that allow for a multiplicity of creative remodulation of our very existences. Secondly, Souriau unpicks the concept of a being existing as a unified identity and redefines existence as a creative act of nonstop production of a variety of modes of existence. In doing this he not only moves ontological considerations to the fore of philosophical discussions away from epistemological ones, but does so in such a way as to align with attitudes to ethics that relate it to ontology – notably the work of Spinoza. (This places Souriau in a philosophical lineage that leads back, for example, to Nietzsche and Whitehead, and forward (from his era) to Deleuze and Guattari.) In thinking both ontology and ethics together, this paper will introduce a different approach to the ethics of design.
- Creator/Author:
- Brassett, Jamie
- Submitter:
- Lora Alberto
- Date Uploaded:
- 11/17/2017
- Date Modified:
- 11/17/2017
- Date Created:
- 2017-10-31
- License:
- Attribution-NonCommercial 4.0 International
- Type:
- Article
- Description/Abstract:
- This article concerns the use of critical design practices within the context of commercial semiotics, arguing that incorporating practices from a critical design approach is valuable for client brands, but also an important means with which to incite brands to consider more deeply their role in shaping the future. As an alternative to the oppositional approach frequently taken by critical design practitioners, working through design practices collaboratively alongside client brands creates potential for the radical changes sought by many of the movement’s vanguard. A case study of recent work with a corporate client demonstrates the practical effects of using critical design practice within a commercial setting, proving the complementarity between critical design practice and commercial semiotics – where the confluence of the thinking brought new value to improve product design for example – and points to the value of using current leading edge thinking within the design community.
- Creator/Author:
- Salamanques, Malex
- Submitter:
- Lora Alberto
- Date Uploaded:
- 11/30/2017
- Date Modified:
- 11/30/2017
- Date Created:
- 2017-10-31
- License:
- Attribution-NonCommercial 4.0 International
19. Cultura: A communication toolkit for designers to gain empathic insights across cultural boundaries
- Type:
- Article
- Description/Abstract:
- Designing successful products and services that people like, requires an understanding of the context and the aspirations of those people. Over the past decade, a range of methods has been developed to help designers gain such empathy. These have worked well when designer and target user share a cultural context. However, designers often find it difficult to empathize with the user insights of individuals from a culture beyond their first-hand experience. To help designers step beyond this limitation, those user insights need to be placed in a larger understanding of the cultural context. In this paper, we present Cultura: a toolkit that uses nine cultural aspects based on cultural models, informing designers about user insights in a broader cultural context. The toolkit was evaluated in design sessions with four design teams. The findings indicate that Cultura provides inspiration and motivation for designers to gain empathic insights into users beyond their own cultural boundaries and to make effective designs for people.
- Creator/Author:
- van Boeijen, Annemiek ; Jan Stappers, Pieter , and Hao, Chen
- Submitter:
- Lora Alberto
- Date Uploaded:
- 11/17/2017
- Date Modified:
- 12/06/2017
- Date Created:
- 2017-10-31
- License:
- Attribution-NonCommercial 4.0 International
- Type:
- Article
- Description/Abstract:
- Western cultures focus on salient objects and use categorization for purposes of organizing the environment (an analytic view), whereas, East Asians cultures focus more holistically on relationships and similarities among objects when organizing the environment (a holistic view). Previous research has shown that cognitive approaches differ between cultures: European Americans prefer an analytic style, and East Asians tend to use a holistic style. However, little is known about how cultural differences in cognition relate to aesthetic preferences. In this paper, we explored whether cultural differences arise in preferences for products set in matching vs. mismatching contexts. Participants in a laboratory experiment included European Americans and East Asians. Individually, they viewed images of a variety of furniture products (chairs, coffee tables, and floor lamps) and rated their aesthetic appeal. Each product type appeared in three different contexts: matching (target product shown in its usual in-home context); mismatched (target product shown in an unusual in-home context), and neutral (the target product shown on a white background). For both cultural groups, products were judged to be more aesthetically pleasing in the matching than in the mismatched context. However, ratings for products in mismatching contexts were significantly higher among East Asians. Our findings suggest that those with holistic views (East Asians) are more tolerant of mismatches than are those with more analytic views (European Americans). The implications for product and marketing design include greater attention to context presentation.
- Creator/Author:
- Kitayama, Shinobu ; Seifert, Colleen ; Yoon, Carolyn , and Chiu, Tseng-Ping
- Submitter:
- Lora Alberto
- Date Uploaded:
- 11/17/2017
- Date Modified:
- 12/06/2017
- Date Created:
- 2017-10-31
- License:
- Attribution-NonCommercial 4.0 International