Poster presented at the 2019 Special Libraries Association (SLA) annual conference.
Abstract: In 2018, the University of Cincinnati Libraries’ Research & Data Services (RDS) unit unveiled a new Visualization Laboratory (Viz Lab) and expanded service model including data visualization/data analysis. The RDS unit has its roots in STEMM and currently includes informationists, librarians and technical consultants who engages with researchers across all disciplines. The Viz Lab and its associated services are the culmination of several years of planning and implementation. This poster will share lessons learned and good practices with our visualization space and service planning, including considerations for space design, service and training models, staffing and assessment. In addition, this poster will describe the early impact of our efforts, as seen through consultation logs, trainings and campus outreach, space usage and grants activity. We will also reveal some future directions for RDS, including plans to increase integration of the Viz Lab and data visualization/data analysis services into the university’s teaching and research missions.
Acknowledgments: Amy Koshoffer, for creation of the Research & Data Services consultation log dataset and database structure.
Scholarship and best practices about the global partnership in higher education: campus internationalization, global learning, strategic partnership, intercultural communication, etc.
Scholarship and best practices about global library services:
- library service to global users
- library partnerships
- library's contribution to the campus internationalization
- hosting visiting scholars
Abstract: Can a library support an overseas program with a full-time librarian position? Can this position provide distant services successfully through e-learning techniques, social media and other methods? The answer is yes. As many American universities enroll students through a shared or global campus, librarians can play a vital role as the primary information and library services provider. The University of Cincinnati (UC) and Chongqing University, China (CQU) established the first shared engineering programs in China with mandatory co-operative education, the Joint Co-op Institute (JCI), in 2013. Students primarily receive on-campus instruction in China from JCI instructors; however, no UC librarian is onsite to provide dedicated support. In response, UC Libraries developed the new Global Services Librarian position as the lead presence for support of the Libraries’ growing global engagement and partnerships, especially with the JCI. This Librarian provides a full range of services, mostly at a distance, including instruction, outreach, and faculty support. This presentation will describe the development of the Global Services Librarian position, its roles in supporting the JCI, lessons learned in the first year of this position, and how this role could be adapted for other library environments.
As the opportunities and challenges raised by globalization become more a part of people’s everyday lives, colleges and universities are committed to providing their students with academic opportunities on a global scale. This has led academic libraries to focus their efforts on meeting the needs of their students and faculty at global campuses and study abroad sites. Also under the same trend, the number of global services/education librarians is on the rise with unique responsibilities and experiences. In this panel, we’ll be discussing:
the similarities and differences between the global library services programs at our respective sites;
the opportunities and challenges we’ve faced, including how to work with partners on main campus as well as overseas;
discuss how global library services may be evolving in the future.
As the opportunities afforded by globalization expand, colleges and universities are committed to providing students with academic opportunities on a global scale. This has led academic libraries to focus efforts on meeting the needs of students and faculty at global campuses and study abroad sites. In this panel, we’ll be discussing the similarities and differences between our global library services programs and the opportunities and challenges we’ve faced, with practical advice on working with partners on-campus and overseas. This will be an interactive session where the audience will work towards formulating and refining global initiatives based on institutional needs.
There has been a lot of discussion and application of social media marketing in libraries. Not surprisingly, many libraries manage multiple social media accounts on top of traditional marketing strategies. However, not many libraries have developed a strategic digital marketing strategy that synthesizes areas such as video marketing, email marketing, search engine optimization (SEO), mobile marketing, and even outreach through traditional marketing channels. These additional digital marketing channels are equally as important as social media, yet play different roles in attracting, retaining, and engaging users. As users spend an increasing amount of time online searching, it is essential for them to identify the right library resources in a search engine, find the right event in their email and social media, and develop a sense of loyalty through valuable content generated in videos and blogs. Planning for channel overlap as well as users that a campaign may have missed is an essential part of this strategy. This paper is intended to provide an overview of the multi-channel digital marketing landscape and its application in libraries. Recommended actions are provided as well.