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According to Marketing Metrics [1] businesses have a 60 to 70 percent chance to sell to existing customers versus just 5 to 20 percent for other prospects. A database can provide essential insights into a customer’s choices that can be used to grow a business. Unfortunately, many small businesses do not have the knowledge or budget to create and manage a database. EasyDB aims to alleviate the stress on small businesses by providing a tool to learn the basics of database design as well as getting a template database created in real time that a small business can set up quickly with some acquired knowledge. This is done using EasyDB’s guided template builder that walks users through the creation of essential database designs with the intention of creating an end database that the user can download for their own use. When the guided learning databases are not enough there are also templates, that users can edit and download to meet their specific needs. In the case that we tested with a small business owner, the owner was able to step through all of the guides and gain enough knowledge to implement a database that he could use in the future.

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  • BS (Information Technology)
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  • Fall, Abdou
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