IASDR 2017 Guest Speaker
Chris Rockwell is CEO and founder of Lextant, a human experience firm dedicated to informing and inspiring design through a deep understanding of people, their experiences and aspirations. For over 20 years, Chris and his team have developed leading techniques to connect desires to the design of product and service experiences for some of the largest brands in the automotive, consumer packaged goods, healthcare, and financial industries. A frequent speaker and thought leader, Chris was recently added to the Smart 50 list of innovators and was named a top executive in Central Ohio.
IASDR 2017 Guest Speaker
Kit Zhang is a Senior User Experience Designer and Design Manager at Amazon. She is currently working on Amazon Fashion’s personalized shopping experience, including Amazon's fashion service, “Prime Wardrobe”.
She was the solo designer and researcher on the launch team of Amazon’s first brick-and-mortar "Bookstore". Throughout her three year journey at Amazon, she has been advocating for design research through collaboration with researchers, as well as pioneering new research methodologies as a designer on startup-mode teams.
Kit has nine years of design industry experience in consultancies and corporations. She has designed and launched various consumer facing and enterprise products. Kit has a Master of Design degree from the University of Cincinnati, College of DAAP.