Future Propositions for How People Use Technology: Designing Through Ethnographic Research Methods

Chung, Wayne; Burton, Carly

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Date Uploaded: 11/17/2017
Date Modified: 01/12/2018

Carnegie Mellon University's School of Design partnered with Cognizant Technology Solutions on a design project for a semester-long elective course called UX Design Tools. The intent was broad in its inception: identify emergent opportunities where technology will play a significant role in people's interactions and experiences. What is the future of physical space? How are advancements in IoT, augmented reality, and telematics influencing how we experience environments?

Students were asked to anchor their problem solving in evolving human needs and to understand the role technology plays. Cognizant's human-centered development approach relies primarily on ethnographic inquiry. This evidenced through integrating their anthropologists from acquired firm Idea Couture, and associates from strategic partner ReD Associates. The interdisciplinary majors from upper-level undergraduate to graduate level students learned to use and create multi- method research approaches to identify unique opportunities.

Seven teams created future scenarios with newly developed physical product designs, digital interfaces, and new service strategies utilizing various technologies. Three case studies highlight a trio of observed emotional themes in relation to how people utilize technology to benefit their daily life or work: self-
election, introduction-exchange, and co-dependency.

This poster presentation will showcase three projects that will serve as examples of how industry and academia act as research and development entities; how to approach research as a
fundamental tenet for innovation and design; and show how breadth and depth of interdisciplinary skills and experience is a necessity in an ever expanding climate of technology push.

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