Co-creation supporting collaboration across cultural contexts: Recommendations for improving in flight packaging for ageing populations

Wright, Emily

Increasingly universities are adopting a collaborative approach to ensure research outcomes have industry-relevant impact. This collaboration has known challenges given the complexity of the process which requires successful negotiation across the needs of various stakeholders, disciplinary knowledges and cultural contexts. A co-creation approach in collaborative research can assist in navigating these challenges by empowering all stakeholders including industry, the academy and the community. This paper presents a case study of an industry engaged research project that employed this approach. Partnering with a northern European international airline and universities from Australia and Singapore, the project investigated opportunities for innovation around the ageing population’s user experience with in-flight packaging. Applying case study method, data collected included in-flight observations, expert interviews, co-creation workshops and prototyping. Challenges as well as opportunities are identified around how the co-creation approach supported the industry relevant outcomes of the project. The findings suggest that co-creation supports better outcomes for collaboration across the complexity of industry engaged cross-cultural research projects.

Attributes

Attribute Name	Values
Creator	Wright, Emily
Submitter	Lora Alberto
College	Design, Architecture, Art and Planning
Department	Graduate Studies and Research
Subject	Design
Publisher	University of Cincinnati
Language	English
Date Created	2017-10-31
Rights	Attribution-NonCommercial 4.0 International